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Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
What can we derive from the best content of the 2017 Valentine’s season?
It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.JDate only posted once, and Bumble posted the most frequently, with 50 posts.Video on Instagram continues to be outpaced by photo. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.