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It has a Google-like track record of gobbling up its competition: it purchased Ok Cupid in 2011, and also owns Tinder, a wildly popular mobile app founded in 2012.

“Try this experiment next time you’re out for dinner with a group of friends,” suggests Gregory, who is Match.com’s UK manager and European director.

“517,000 relationships, 92,000 marriages and around a million babies,” he grins. It’s a picture of a customer’s baby scan under the words: “all thanks to Match.com”.It was free to fill in and provided users with a report informing them how many of the men/women on his system matched their responses. Klien, a somewhat eccentric philanthropist whose interests include cryogenics and the Lifeboat Foundation (an NGO dedicated to the preservation of human life in the event of global disaster), now lives in Reno, Nevada.He has never spoken about the “Matchmaker”, and when I track him down he is brusque and to-the-point.“Mention Match.com, and see how many say they met their partner on there, or encouraged a relative to go on it, or know someone who has.” When launched in April 1995, there were only 25 million internet users worldwide, compared to 2.92 billion in 2015.Having web access at home – like owning a mobile phone - was considered quite exotic. It promised a clever algorithm, which used character traits and interests to pair users with their perfect partner. At first, online dating occupied a seedy corner of the internet, ranking in people’s minds just above red light services.

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