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Instead of signing up for one particular course, users could opt to purchase the “Gold Key” which granted unlimited access to premium or paid content.

The active courses proceeded through four levels of proficiency, and included reading, writing, speaking, and listening exercises.

Free basic courses were offered in all the above languages, consisting of roughly 30–50 hours of coursework.

Several languages, like Lithuanian and Brazilian Portuguese, were first added to Livemocha through the process of “Member Translation”: members fluent in two or more languages could translate already available course materials into their native tongue and publish the results on the site, with other users rating and improving the translations.

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On June 8, 2010, Michael Schutzler was announced as the new CEO.More advanced courses—called “Active Courses”—were available in five languages: English, French, German, Italian and Spanish.These courses required a monthly or annual fee and were intended to achieve conversational fluency.It was free to join and use; however, it offered the option to pay for various benefits, and it also required users' computers to have proprietary operating system Windows or Mac OS, blocking access from free software operating systems. The company was founded in 2007 by Raghav Kher, Shirish Nadkarni and Krishnan Seshadrinathan.They conceived the idea for a web-based approach which utilized the power of social networking sites for language learning, with an emphasis on active participation and exchange in order to hone practical skills and conversational fluency.

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