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They can keep in contact with friends and family, share moments in their life and make new friends. We Chat as a payment platform The ‘My Bank Cards’ section lets you add your bank card details to We Chat.You can then use this to pay for products and services through your phone using Tencent’s Tenpay online payment service.The services include mobile top up, a wealth section, ordering a taxi through your phone, buy movie tickets, split a bill, special deals exclusive to We Chat users on Tencent’s B2C online store, buying coins to play QQ games and giving friends and family ‘Hong Bao’.Below I’ll look at some of these features in more detail.It’s similar to Alipay’s Yu’e Bao and is another feature that broadens We Chat’s appeal beyond the normal social features. These gifts are traditionally given to youngsters at Chinese New Year.This way of giving cash gifts was done in record numbers during the previous Chinese New Year in February 2014.I’ll look at some of the numbers behind We Chat, what it is primarily used for, the diverse ways it can be used and I’ll also look at its marketing potential.We Chat by numbers We Chat is created by Tencent a Chinese Internet company.
There are best buys, brands and other assortments as you browse the app looking for deals. You can purchase various emoticons and add these to your messages.
A report from January 2014 suggested that We Chat had 100 million registered overseas users.
The app is available in 15 languages helping to drive expansion outside of China.
We Chat as a social platform So what is We Chat used for? For example if a phone contact joins We Chat you’ll receive a message asking if you want to connect.
In a meeting with my colleagues recently I asked this exact question. You can also add people by their personalized We Chat ID.